Sunday, April 19, 2020
Protests and music of the Vietnam War
Introduction The Vietnam War was perhaps the worst war the U.S. ever took part in. The government suffered massive losses, and the war substantially tainted its image. As the war progressed, the government faced great set-backs because public were totally against the war.Advertising We will write a custom research paper sample on Protests and music of the Vietnam War specifically for you for only $16.05 $11/page Learn More The government had lied to the public about the intentions of the war but as the 60ââ¬â¢s decade came to an end, war veterans brought the truth home. This was amid an announcement by President Nixon that the war had escalated to Cambodia. As the public absorbed the announcement, and the truth behind the war, they were angered by the fact that many American lives had been lost in the war, and the fact that the government was still directing young-adult males to go to Vietnam. Mass protests, that had begun earlier, increased with stud ents forming the frontline of the protesters. Anti-protest police killed and injured a number of the protesters leading to even more protests, and irresponsibility during the protests as protesters quelled their anger. These protests continued until the government made a decision to withdraw troops from the war. Music and Vietnam War The Vietnam War led to an era of music that can be associated entirely with the events of the war. Music was part of the war as soldiers used in many occasions during the war. This can even be evidenced by the number of movies produced after the Vietnam War because the movies were characterized by battle scenes that have music playing in the background. An example is the movie Forrest Gump. The troops in the Vietnam War had their own music tastes. A good example of a track that was popular among American troops is the song We Gotta Get Out of this Place. The song Happy Birthday Abey Baby also became popular during this time because of its message, which reflects the racial aspects of the Vietnam War. Another popular song was the track, ââ¬Å"We Will All Go Down Togetherâ⬠(Miller 1), which is done by Billy Joel.Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More During the war itself, soldiers had tapes which they were fond of listening to even as they engaged in gun battles. There were a lot of references to music by the troops as the war progressed. For instance, before soldiers fired their guns, they would sometimes say that they were ââ¬Å"ready to rock nââ¬â¢ rollâ⬠(Fish 1). Additionally, as bullets or missiles were fired from a helicopter, the phrase, ââ¬Å"Puff the Magic Dragonâ⬠, was commonly used. Even more surprising is the fact that in certain areas, music would be playing from loud speakers as the combat progressed. An example of a song that was commonly played during combat is the song ââ¬Å"Night in W hite Satinâ⬠done by Moody Blues. People who had the privilege to have been alive during the Vietnam War agree that music had a special role to play during the war period. In fact most of these people, who are grannies now, recommend several songs to anyone wishing to know what went on during the Vietnam War. They recommend that one listens to the message being passed by the artists of the time, and the deep meaning of the songs. The message in the music was that of a people desperate for peace in a war-torn world. Some of the tracks showed how the government had misrepresented its intentions in the Vietnam War, and how the public was angry towards the governmentââ¬â¢s decision to be involved in the Vietnam War (Tuso 9). It is for this reason that the 1960 decade went down in the books of performance-music history as the decade that had a record number of concerts, and number of people in concerts, in comparison with what was experienced before the decade. Effects of the mus ic The discussed anti-war music had great socio-economic and political implications for the American government, specifically in relation to decisions about the war in Vietnam.Advertising We will write a custom research paper sample on Protests and music of the Vietnam War specifically for you for only $16.05 $11/page Learn More The anti-war music took the American youth of the 1960ââ¬â¢s; especially college students to a high level as far as political matters are concerned. The anti-war musicians gave clear messages to the youth of the time; that the country had gone to political dogs, and it was time the public took control of their own destiny. With time it was apparent that the young generation was very alert on political matters, and that the youth was not going to watch as the government misrepresented facts about the situation in Vietnam. Moreover, some combat veterans were already returning from the war and unearthing the government secrets a bout the intention of the war in the first place. The social climate that was created by the presence of people who knew the truth about the war, and the presence of musicians whose lyrics and music were a reflection of the collective conscience of the public, saw the end of an unjust and barbaric war, which the government had been sweeping under the carpet with the tag ââ¬Å"police actionâ⬠(Schifferes 1). Protests against the Vietnam War The Vietnam War was characterized by so many protests that it can be confidently argued that the protests marked the greatest anti-war movement in the history of the United States. The protests were sparked early in the 1960ââ¬â¢s, during which they were based in colleges and large cities. With time, however, troops in Vietnam grew to more than half a million Americans. This was after 1964. After the increased presence of American troops in Vietnam, the public grew more restless, and protests became more serious and frequent (Sayre 1). By the close of the decade, hundreds of thousands of American citizens were protesting at various locations all over the nation. The year 1970 saw the peak of the protests as the public was angered by several attempts by the police to quell the protests. This was after four students who had been involved in a peaceful demonstration at the Ohioââ¬â¢s Kent State University were shot dead and other nine students injured by gunshots. These atrocities were carried out by the National Guard Troops in an attempt by the government to contain the situation created by the mass protests against the war in Vietnam.Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This increased the protests, with some protests being accompanied by violence, bombings, vandalisms and arson. The students were expressing their anger towards the shedding of blood in the Kent State protest by government agents, as well as expressing their displeasure of the governmentââ¬â¢s involvement in the Vietnam War. By the end of the year 1974, American troops had been withdrawn from Vietnam, and the protests had also subsided (Miller 1). The puppet regime that was in Vietnam before the war had also collapsed, and thus the Vietnamese were no longer under foreign colonization. President Nixon had made an announcement during the last day of April in 1970 that the war had extended to the neighboring Cambodia. This was, perhaps the motivation behind the protests at Kent State. The killing of the four students, as well as the announcement that the war had escalated, led to an increase in the intensity and volume of the protests in terms of protesters. The four killed were stud ents at the Kent State University, which is based in Ohio. This was the inspiration behind the song Ohio done by Young, Crosby, Nash and Stills. During the first week of May, there was a general strike for lauding antiwar protests in Oklahoma University. Close to a thousand protesters went to the streets with one of the protesters displaying a communist flag belonging to Vietnam. He was arrested by the police under the Oklahoma law. This led to angry exchanges between the protesters and a number of police and highway patrol officers. Several protesters sustained injuries during the exchanges and other three protesters were arrested (Garrity 1). This led to mass protests by the students in response to the arrest of the student who had unfolded the Vietnam flag. This, combined with protests in other states like Ohio, created an environment that could be regarded as that of pure protests. Effects of the protests The protests that took place during the Vietnam War shaped the socio-econo mic and political set-up of the United States significantly. Prior to this, protests were being taken seriously, and the public was not properly protected against the atrocities of the police during peaceful protests. The Kent State killings, in particular, led to development of appropriate laws for freedom of expression that were tailored to ensure that the public is able to express its displeasure towards the excesses of the government, and other similar issues. Apart from this, the fact that the Vietnam War ended in the year 1974, barely a decade after the U.S. sent troops to Vietnam, can be attributed to the contribution of the public unrest. The protests had peaked in 1970 and thus the ending of the war in 1974 can be seen as an indication that the protests made a great contribution towards efforts to end the war. The protests also revealed the fact that the ultimate power of making political decisions rests on the public, but not the political class (Fish 1). This is because a ll the senators were unanimous about the decision to send troops to Vietnam. As mentioned above, the war protests led to development of a more conducive climate for expression. Thus after the war, courtesy of the protests, people had more freedom of expression than before. Relationship between music and protests Music formed a very important part of the protests that took place against the Vietnam War. Most of the music that was played during the time was a motivation for protests against the War in Vietnam. For example, the song Ohio done by Young, Crosby, Nash and Stills was used to call the public for more action after the killing of the aforementioned Kent State students. In the year 1969 the song, Fortunate Son was released by the band Creedence Clearwater. The song was a protest song dedicated to the youth who were being forced to be involved in the Vietnam War. Some of the lyrics of the song include a line that says, ââ¬Å"It ainââ¬â¢t me, I ainââ¬â¢t no senatorââ¬â ¢s son, I ainââ¬â¢t no fortune oneâ⬠(Garrity 1). Another part of the song says, ââ¬Å"When the band plays hail to the chief, they point the cannon at youâ⬠(Garrity 1), depicting the cruelty that the protesters were facing from the military. The songs were therefore meant to act as motivations for unrest. Music was also a consolation for the masses since they had been failed by their political representatives and thus they needed somebody with whom they shared the same sentiments. The music played during this time also had a number of cultural influences. For instance, the impact of The Beatles was so enormous that the members of the group were trendsetters for the society. For instance, they were responsible for the popularity of long hair among boys. They set a record 21 hits that topped charts during the time. This record has never been beaten by any other band. Their popularity was so great during the time that the guitar player of the group, one John Lennon, was prompted to think that his group was ââ¬Å"more popular than Jesusâ⬠(Streich 1). Of course this statement attracted substantial outcries from religious crusaders but all he meant was that The Beatles were unimaginably popular. Conclusion As evidenced in the discussion above, the Vietnam War was characterized by the largest anti-war protests ever experienced in the history of America. These protests were mainly caused by the fact that the real reason of Americaââ¬â¢s involvement in the Vietnam War was not known to the public. The public also saw carelessness on the part of the government, and ill intentions. This was aggravated by the governmentââ¬â¢s requirement of young-adult males to be involved in the war after college in the late 1960ââ¬â¢s. This requirement made college students to be actively involved in the protests, which saw a number of students being killed, and others injured by anti-protest police. After a number of violent incidences involving students a nd the police, specifically the Kent State shootings and protests in several other universities, the protests increased and the number of people being involved in a single episode of protests also increased. This situation continued until the U.S. government started withdrawing troops from Vietnam in the early 70ââ¬â¢s. The Vietnam War was also characterized by great music influence. After losing confidence in the government, artists started producing songs with lyrics that were a message to either the government or the public regarding the Vietnam War. The songs therefore acted as a consolation to the masses because they no longer had confidence in their government. The influence of the anti-war music was so much that even the troops in Vietnam used phrases that were actually lines from the lyrics of certain anti-war songs. They even listened to music played via loudspeakers in some areas as they engaged in combat. However, the greatest influence of the anti-war music was the fa ct that it fuelled protests and thus acted as a motivation for revolting against the Vietnam War. All in all, anti-war music and protests remain in the minds of every American citizen who witnessed the activities of the Vietnam War. The war is mostly remembered when people reminisce about the protests or when people listen to the anti-war music. Works Cited Fish, Lydia. ââ¬Å"Songs of Americans in the Vietnam Warâ⬠. 1993. Web. Garrity, Patrick. ââ¬Å"Music and the Remembrance of Warâ⬠. 2006.à Web. Miller, John. ââ¬Å"Vietnam War Protestsâ⬠. Oklahoma Historical Society. 2009. Web. Sayre, James. ââ¬Å"Late 1960ââ¬â¢s and early 1970ââ¬â¢s anti-Vietnam war protests, social and political background notes and a short discussion of some of the best rock ââ¬Ën roll music of the timesâ⬠. 2008.à Web. Schifferes, Steve. ââ¬Å"Vietnam: The Music of Protestâ⬠. 2005.à Web. Streich, Michael. ââ¬Å"Vietnam War Protest Musicâ⬠. 2010.à Web. Tuso, J oseph. Singing the Vietnam Blues: Folksongs of the American Fighter Pilot in Southeast Asia. College Station: Texas A and M Press, 1990. This research paper on Protests and music of the Vietnam War was written and submitted by user Kinsley Sullivan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Sunday, March 15, 2020
Abusive Husband essays
Abusive Husband essays The Abusive Husband An Approach to intervention by David Currie was written primarily for service providers who are undertaking to provide service to abusive husbands and partners. The purpose of this manual was to provide information and direction for designing and implementing an intervention program for abusive husbands which emphasizes the safety and protection issues for the woman. The article discussing the following themes: The women may have to leave the relationship for the reasons of safety and protection. They do not want the marriage to end rather the violence. The mens treatment programs began in the 70s. The manual discusses those frameworks that are currently in use and also points out the draw back related to some of them. What framework does the mens program use? Psychological problem based framework The manual argues that reducing wife assault to a pshchological problem, ignores the social context in which violence occurs. This model consists of three overlapping sets of casual and perpetuating factors that reflect the view of wife assault, which are: Attitudes, values regarding women Ineffective counseling resources The manual discusses how programs should be devised. The programs should consist of an assessment phase. This phase is important because it will provide the facilitators with the relevant information needed to deal with the underlying issues of abuse. After the assessment, the manual talks about the breakdown of ten sessions. It is an ongoing group program. It is a very well written manual. The manual describes in detail the differences between frameworks that only deal with psychological reasons for abuse in contrast to programs that deal with the reasons of abuse from a social context. The manual goes in depth about the psychological profile of an abuser. Finally it breaks down in ...
Thursday, February 27, 2020
Networking Essay Example | Topics and Well Written Essays - 2000 words
Networking - Essay Example Chief among those rules is this: Build applications that harness network effects to get better the more people use themâ⬠(Pang 2009). Unfortunately, there is still no exact definition available for this technology. In order to understand the concept of Web 2.0, one needs to be an information technology expert. The innovative web 2.0 has aid users to explore Internet in different ways. Similarly, this comes with the idea of collaboration and communication with users, people and organizations of analogous interest (Wang, Ching-Huang Wang et al. 2010). Moreover, many people discuss Web 2.0 by indicating YouTube, face book, twitter etc. These websites support features of Web2.0, as is composed of Rich Internet Application (RIA), Ajax, flash, web services, Service Oriented Architecture (SOA), iterative language and social web. The technologies associated with RIA are AJAX, Java FX, Microsoft Silverlight and Flex.The idea is to integrate desktop computing experience to the browser by integrating more than one application on the web browser. On the other hand another key component called as SOA provides a flexible platform for organizations to add services. As organizations expand businesses, SOA provides room to include innovative services and products. The primary objective of SOA is to add services as the business expands. Furthermore, Web 2.0 has introduced new social networking websites including improved interactions with employees, customers, suppliers etc. Issues Internet has blossomed vast opportunities for developers, programmers, businesses to operate a business. On the other hand, new threats keep on effecting Internet and services associated with it. Organizations are extremely cautious regarding the Internet security because Web 2.0 allows the involvement of core systems directly from the web sites. Moreover, almost everyone bank is now offering ââ¬Ëonline bankingââ¬â¢ services, which needs security with strict compliance. Most of the issues related to Internet, fallââ¬â¢s in the domain of operational problems. Web users tend to give correct personal information online to websites and a forum, which is, unsafe. Likewise, when the user access websites, chat with friends, and download software for various purposes, a hidden file known as Trojans creates a hidden remote connection, providing all the information to the hacker. For instance, if a web user conducts an online transaction via a credit card, the Trojan will extract the credit card number as the user types it from the keyboard, and sends it to the hacker. Consequently, the hacker may use credit card, resulting in financial loss. In corporate business environments, the impact is even more as compared to the home user. Hackers may breach in databases, file servers, and data warehouses, to extract classified information related to future-plans, milestones etc. and denting the organization with substantial business loss. Pornography on the web is another debatable issue, when considering children. As numerous pornographic websites are providing high quality pictures and videos, that can be accessed easily. Pornographic statistics from ââ¬Ë
Tuesday, February 11, 2020
The Architecture of Sleep and the Function of Dreams Essay
The Architecture of Sleep and the Function of Dreams - Essay Example This stage is called stage 1 or NREM sleep. Sleep spindles appear in Stage 2, as EEG further reduces; and it keeps on decreasing while the amplitude of slow waves increases during stage 3. This mixed pattern causes high amplitude delta waves in the deepest sleep or Stage 4; which is also called SWS. Shifts in posture occur; followed by REM. ââ¬ËAt an interval of 90 minutes, REM/NREM phases alternate; while the NREM stages dominate the first third of the night and REM stages dominates the last thirdââ¬â¢. (McNamara, 2004, p.p 1-2) We dream during the REM phases of sleep. The dreams of the REM phase have the dream-like quality of emotional drama, fantasy, excitement, and liveliness. The dreams during the NREM phases are more like conceptual thinking and the scenes are usually taken or adapted from our everyday lives. Moreover, the dream intervals at the onset of sleep are short; and they increase in each subsequent REM-NREM cycle after every 90 minutes. The last dream could be of 30-40 minute duration. Freud believed in his Interpretation of Dreams (1911) that the basic function of dreams was wish-fulfillment. ââ¬ËWe now see what this function is.
Friday, January 31, 2020
Merit Pay Essay Example for Free
Merit Pay Essay Merit pay is any salary increase in an employee pay based on the performance of the employee . A bonus is not considered to be merit pay because this is a one time thing and merit pay becomes a part of the employees salary. I think this award is a great idea, this allows the employee to know their efforts of achieving their companys goals has not gone unnoticed. This gives employees the incentive to want to learn more and continue to perform well in order to keep receiving their pay raise. In todayââ¬â¢s workplace there are numerous reasons for low productivity. Employee conflicts are one of the main culprits to this problem in the workplace. Employee conflicts not only affect productivity, it also affects coworkerââ¬â¢s attitudes, customer service, and it changes the work environment for coworkers that are caught in the backlash of the conflict. Employee conflicts were not as complex three decades ago as they are now. If the boss did not want to deal with the conflict he or she would fire the employee, my way or the highway. Now employee conflicts are more complex than not eating lunch with a coworker because she did greet the group this morning. We now have workplace violence, sexual harassment, and competition for limited resources, and dealing with difficult employees. Now there are laws in place that protect employees from being fired because their boss did not want to solve the conflict. . I have enlisted the help of two people to help me see different aspect of employee conflicts within their work environment. Their background deals with the retail industry and the food industry. Both of these environments deal with employees being knowledgeable of the product they are selling, team work and customer service. I spoke with them about employee conflicts in their workplace and how they overcame the issues. After listening to the situations and their solutions, I noticed some of the solutions for resolving their conflict were sensible and other resolutions should have been handled differently.
Thursday, January 23, 2020
Rosa Parks :: essays research papers
Racism and prejudice has been a problem in the United States for along time. Poeple have been denied human rights such as getting a fair trial, eating in resturants, or sitting in what ever seat they want in a public bus. In 1955 a woman named Rosa Parks took a stand on a public bus in Montgomery Alabama. She refused to give her seat to a white man and was arrested for not doing so. She was scared of the discrimination of the Jim Crow laws. Jim Crow laws were laws were intended to keep blacks from mixing with whites. IN the Jim Crow laws blacks were required to give thier seats to whites if there were no more seats. This is what happened to Rosa parks on December 1 1955. On her way home from work she refused to give her seat to a white man and got arrested. Even though she knew what the consequences were, she decided to take a stand. She knew that she would be arrested, but she decided that she would try to make a change. Rosa Parks stand was so significant that she is called t he mother of the civil rights movement. Her arrest made everyone boycott public busses. Led by Martin Luther King for 381 days blacks carpooled, walked, or found other ways of getting around. Despite the harassment the boycott continued and was extremely successful. The bus company suffered from the loss of fares, but did not desegregate its busses. In 1965, the case was brought to court, and segregation of busses was ruled unconstitutional, the busses were officially desegregated on December 21, 1956. The movement Rosa Parks started caused the Civil Rights act of 1964 to be passed and the Voting Rights act of 1965. She was elected secretary of the Montgomery branch of the National Advancement of
Wednesday, January 15, 2020
Compare How Cultural Differences and Foreign Business Environments Affect Multinational Corporations
M2-Compare how cultural differences and foreign business environments affect multinational corporations In this report I will be stating the differences of how Tesco function in South Korea compared to how they function in the United Kingdom. Tesco have to adapt to the local culture, traditions and tastes and have to recreate an environment in which shoppers will feel at home. Tescoââ¬â¢s local adaption strategy in South Korea involves selling products and services based not on the UK experience, but on Korean customer demand.Tesco in South Korea provides live octopus, pet iguanas, fish chopped up alive sushi-style, and dental services as a way of their adaption strategy to appeal to South Koreanââ¬â¢s culture. Hofstedeââ¬â¢s Uncertainty Avoidance (UA) theory, states deals with the degree to which members of a particular society feel uncomfortable with uncertainty. The theory relates to the fact that the future can never be known. Countries that exhibit strong UA , such as S outh Korea, maintain strict codes of belief and behaviour. They are intolerant of unorthodox ideas.By adopting the approach Tesco have chosen, they are allowing for a society such as South Koreaââ¬â¢s to be more welcoming to the arrival of the company, which in turn invites a greater scope of custom. Tesco was helped in developing this approach by entering the market through a joint venture with Samsung, a powerful brand name in its own right and one of the leading conglomerates in South Korea. This will help build the recognition for Tesco in South Korea and build a relationship with new customers. As per the Hofstede theory referred to earlier, Samsung represents safety and security within the South Korean market.Therefore, UA is likely to be severely reduced when partnered with such an established brand within the target community. The localised approach means a lot more fresh food than in the UK to recreate a market atmosphere, as well as fast food outlets, coffee shops and t oddler play areas. However, the Tesco home stores in South Korea have been located as ââ¬Ëculture centresââ¬â¢ where mothers and customers can take classes; learn new skills and have access to the internet cafe. This is because Tesco are aware that the majority of South Korean mothers prefer to look after their children rather than work.Having this available will attract more customers and help be more suitable for South Korean customers. Overall the Tesco in South Koreaââ¬â¢s aim is to create value to build and retain store feminism and collectivism. Tesco in South Korea generally sell products that will appeal to South Korean customers, which will include branded products and live animals including fish and octopus. As South Koreans are recognised as not having a great deal of time to shop due to heavy workloads, they employ a scan system.This allows customers to scan products off posters on their phones, so they can get the products delivered to them by the time they are home from work. The posters mainly appear in train stations, as this will get the most usage via people travelling to and from work. Tesco use many strategies to adapt to the culture they are working in, which will encourage more customers to shop from their and beat their local competitors. However, Tesco in the UK provide many different products to appeal to different ethnicities and cultures including their own branded food.Tesco operates differently in both South Korea and the UK as both countries are very different. However they have the same aim, which is to create value, to build loyalty among their customers. Tesco in South Korea has a very different infrastructure compared with the UK, as in South Korea they offer the scan system. This is very different to the UK because they have many Tesco supermarkets; many being 24 hours where customers can go to buy their products. They do also offer online shopping, where they can place their order online and get it delivered.Also in the UK they have self-scanner which has become very popular and other big branded supermarkets are now using. This is where customers scan their products and make the payment by themselves. To conclude, after conducting research on how Tesco functions in both South Korea and the UK, there are many more differences than similarities. Due to the different cultures, Tesco have to adapt their shop to reach the needs of the customer, so their strategies are very different in each country. Tesco is a successful company and due to the changes they make to adapt to different cultures it has made them a well-known international brand.D2-Evaluate the impact of cultural differences on international business performance in the market In this report I will be evaluating the impact of cultural differences on international business performance in the market. This includes evaluating the strategies Tesco use in both South Korea and the UK, which are very different. If Tesco did not adapt their str ategies in different countries they wouldnââ¬â¢t fit in with their cultures, therefore people will be less likely to shop there. Tesco need to provide certain foods that will appeal to the country they are in.For example, Tesco in South Korea have branded products, and a lot of meat including octopus and sushi-like fish. Tesco in the UK provide products for wide range of cultures and offer many branded foods including Tescoââ¬â¢s own. If Tesco did not adapt to different cultures they could lose out on business and potential customers might go to their local competitors. This may also give Tesco a bad reputation for their supermarket, and their recognition as a company could be negative. Going into a new market can be difficult due to the local competitors and getting people to change where they currently shop.If Tesco did not come up with such unique ideas in South Korea, they wouldnââ¬â¢t get the customers they do today, and they would struggle to make enough money to keep a Tesco running there. However, due to such unique ideas that local competitors do not offer, they are a very well-known international brand. In the UK Tesco have three other main supermarkets that they have to compete with; Asda, Morrisonââ¬â¢s, and Sainsburyââ¬â¢s. Surrounded by such strong competitors, Tesco are always thinking of new strategies to gain more recognition and greater market share than their rivals.Tesco offer a Clubcard; which is where customers can collect points from the products they purchase. These Clubcard points will allow customers to get money off future shops, and receive vouchers after saving up a certain amount. In South Korea Tesco have established their way of life and learnt to adapt their strategies to appeal in South Korea. Tesco have had to undertake much research, in order to find out more about South Korea. It is regarded as the second hardest working country in the world, which means that many people do not have time to go food shopping.T esco have thought of a solution which is for customers to shop at Tesco, and get their food delivered to them. If Tesco did not offer such a unique strategy it would be hard to get people to change where they get their food from. However, this appeals to many people in South Korea, and therefore Tesco have become a very successful company. In South Korea, Tesco has defined research to establish that mothers prefer to look after their children rather than working, and so they have adapted their Tesco to ââ¬Ëculture centresââ¬â¢, which gives the opportunity for mothers to bring their children in-store, and have access to the internet cafe.They also have the opportunity to take classes and learn new skills. This strategy shows the quality of how well Tesco have learnt to adapt to different cultures, as they know most of their customers will be mothers, thus giving more appeal to the target audience. Time would suggest that the business model adopted by Tesco, has been largely suc cessful. The first Tesco store in South Korea opened in 1999, and they have since gone on to open a further 457, with 59 opened in 2011/12 alone. They are presently the second largest retailer in all of South Korea, just behind the Shinsegae Group.These figures point to a highly successful campaign in Asia; proving that they were right to undertake a project based on reducing UA. (ref Wikipedia) Over the years, many different companies have been unsuccessful in trying to launch their various brands in certain countries. Most of these failures have been the result of poor product naming, but they still give an insight into the importance of research, and implementing strategies that conform with normal ways of life in those countries. For example, American Motors tried to market its car, the ââ¬Å"Matador,â⬠in Puerto Rico based on an image of strength and courage.However, in Puerto Rico the word, literally translated, means ââ¬Å"killer. â⬠The inappropriate name is link ed to the carââ¬â¢s lack of popularity because of the many hazardous roads in the country, and the correlation with death made by consumers. (ref www. worldpress. com) To conclude, after evaluating the strategies Tesco produce in both South Korea and the UK, it is clear that Tesco are an adaptable business that can appeal to different cultures. Without changing their strategies they wouldnââ¬â¢t be such a successful well-known international brand.
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